Insights

Profit & Growth
for Business Owners

Practical strategies on margins, unit economics, and building a business that keeps what it earns. Written by Shayan Alimohammadi.

🍽️
Restaurant
How to Calculate Food Cost Percentage (And Why Most Restaurants Get It Wrong)

A step-by-step guide to calculating true food cost percentage — including the mistakes that cause most restaurants to undercount by 3–5 points.

Read article →
Shayan Alimohammadi Mar 15, 2026 · 8 min read
📦
eCommerce
eCommerce Contribution Margin: The Only Metric That Tells You If You're Actually Profitable

Most eCommerce brands track revenue and ROAS. The ones that scale profitably track contribution margin. Here's how to calculate it and what to do with it.

Read article →
Shayan Alimohammadi Mar 22, 2026 · 10 min read
💡
Profit Strategy
7 Signs Your Business Has a Profit Leak (And How to Find It)

Revenue is up but profit isn't following? These 7 warning signs mean your business has a structural profit leak — and what to do about each one.

Read article →
Shayan Alimohammadi Mar 29, 2026 · 7 min read
🍽️
Restaurant
Restaurant Profit Margins: A Complete Guide for Owners

What's a good profit margin for a restaurant? This guide breaks down typical net margins by type, the six levers that control profitability, and how to calculate your real numbers.

Read article →
Shayan Alimohammadi Apr 5, 2026 · 9 min read
🔍
Profit Strategy
The 5 Most Common Profit Leaks in Small Business (And How to Fix Them)

Most small businesses have 3–5 active profit leaks running simultaneously. Here are the five most common ones, how to identify them in your financials, and what to do about each one.

Read article →
Shayan Alimohammadi Apr 12, 2026 · 8 min read
⚙️
Profit Strategy
12 Profit Levers Every Business Owner Should Know

Every business has 12 controllable levers that determine profitability. Most owners actively manage two or three. Here's the complete framework — and how to prioritize which ones to pull first.

Read article →
Shayan Alimohammadi Apr 19, 2026 · 10 min read
📈
Business Growth
How to Increase Your Business Valuation Before You Sell

Business valuation is a multiple of profit — not revenue. Here's what drives that multiple up, how to clean up your financials before a sale, and the moves that add the most value in 12–18 months.

Read article →
Shayan Alimohammadi Apr 26, 2026 · 9 min read
🎯
Business Strategy
Market Dominating Position: What It Is and Why It Drives Profit

A Market Dominating Position is a unique claim that makes competitors irrelevant. Here's how it works, why it's the single lever that improves all others, and how to build one for your business.

Read article →
Shayan Alimohammadi May 3, 2026 · 8 min read