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Find Out Exactly
Where Your Business
Is Losing Money

The Profit Leak Checklist covers 27 questions across 5 critical areas of your business. Takes 5 minutes. The answers might surprise you.

Covers pricing, labor, vendor cost, operations & cash flow
Built from 30+ business audits across $500K–$10M revenue businesses
Each question links to a specific, actionable fix
100% free — no credit card, no catch
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What's Inside

27 Questions. 5 Areas.
One Clear Picture.

The checklist walks you through every major area where business profit quietly disappears — with a specific question to surface each leak.

01
Pricing & Revenue

Are you leaving money on the table with stale pricing? Do you know which offerings actually drive margin vs. just revenue? 6 questions that expose pricing gaps.

02
Cost of Goods & Vendors

When did you last competitively bid your top suppliers? Are you tracking true COGS per product or service? 5 questions that reveal procurement leaks.

03
Labor & Operations

Is overtime structural or seasonal? Do you know your revenue per labor hour? 6 questions that surface operational drag hiding in your payroll.

04
Customer & Sales

What's your real cost to acquire a customer? Are discounts eroding your margins? 5 questions on the sales and retention leaks most businesses miss.

05
Financial Visibility

Do you have real-time KPI visibility? Is your P&L telling you the full story? 5 questions to assess whether your financial data is actually helping you make decisions.

+
Each Question Links to a Fix

For every "no" answer, the checklist tells you exactly what to investigate and what the typical recovery looks like in dollar terms.

Sneak Peek

A Few Questions
from the Checklist

These are representative — the full checklist goes deeper on each area and includes the recovery framework for each answer.

Get the Full Checklist Free
Profit Leak Checklist — Preview
Section 1: Pricing & Revenue
Have your prices changed in the last 12 months to reflect cost increases?
Do you know the gross margin of each product or service line individually?
Is your average selling price within 5% of your list price?
Section 2: Vendor Costs
Have your top 3 suppliers been competitively bid in the last 18 months?
Do you have a documented purchasing policy for non-PO buys?
Section 3: Labor & Operations
Is overtime below 8% of total labor cost consistently?
Can you calculate revenue per labor hour for each department?

Get the full 27-question checklist free ↑

★★★★★

"The audit process alone was eye-opening. We found $220K in recoverable profit we didn't know we were losing. The checklist questions are exactly the kind of things Shayan asks in the first session."

Restaurant Group Owner
3 locations, Los Angeles
★★★★★

"I thought we had tight margins because of the industry. Turns out we had tight margins because of 4 specific problems Shayan identified in week one. Two of them were on this checklist."

eCommerce Founder
DTC Apparel, $4.1M revenue
★★★★★

"We went from a 6% net margin to 19% in one year. The process starts with exactly these kinds of diagnostic questions. This checklist is the free version of what he does in the paid engagement."

Professional Services CEO
B2B Firm, $2.8M revenue

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