Most eCommerce brands hit $1M, $5M, even $10M in revenue — and still struggle to keep 8 cents on the dollar. CAC is rising, returns eat margins, and fulfillment keeps getting more expensive. Clarity Capital Consulting fixes the unit economics so your growth actually makes money.
These aren't theoretical — they show up in every eCommerce brand we audit, regardless of size or category.
Rising ad costs on Meta and Google have made paid acquisition brutal. Without strong LTV and retention economics, every new customer costs more than they return.
High return rates silently destroy contribution margin. Most brands know their rate — few understand the true landed cost of each return or how to structurally reduce it.
3PL fees, packaging, last-mile shipping, and dimensional weight charges compound quickly. Renegotiated contracts and smarter packaging routinely cut fulfillment 15–30%.
If your LTV:CAC is below 3:1, you're not building a sustainable business — you're subsidizing growth. Improving repeat purchase rate and AOV changes this fast.
Overstock ties up cash and drives markdowns. Stockouts kill momentum. Neither is inevitable — a proper demand planning system eliminates both.
Most eCommerce P&Ls don't show true contribution margin by SKU, channel, or customer cohort. Without this view, you can't optimize — you're guessing.
Real unit economics shifts our eCommerce clients typically see within 90 days.
| Metric | Before | After |
|---|---|---|
| Net Profit Margin | 4–8% | 14–22% |
| LTV:CAC Ratio | 1.2–1.8x | 3.5–5x |
| Return Rate | 22–35% | 10–18% |
| Fulfillment Cost (% of revenue) | 18–25% | 12–16% |
| Repeat Purchase Rate | 18–25% | 35–50% |
| AOV | Stagnant | +18–30% average increase |
Structured, data-driven, and built around your specific unit economics.
We build a full contribution margin model by SKU, channel, and cohort — mapping every cost from COGS to fulfillment to ad spend to actual landed profit per order.
You get a ranked list of lever-pulls — from renegotiating 3PL contracts, to repositioning high-margin SKUs, to building a retention email sequence that pays for itself in week one.
We implement alongside your team and build a live KPI dashboard so you can see the margin impact of every change in real time — not at the end of the quarter.
"We hit $3.2M in revenue and were barely profitable. Shayan rebuilt our unit economics from scratch — found where we were bleeding on fulfillment, restructured our ad spend, and built a retention system. We're now at 19% net margin."
Net margins for eCommerce typically range from 5–20% depending on category and model. DTC brands often run 10–15% net after ad spend, fulfillment, and returns. We help brands identify and close the gap between their current margin and what's achievable given their specific cost structure.
We analyze your full marketing mix, channel ROAS, LTV:CAC ratios, and funnel conversion rates. The fix is rarely "spend less on ads" — it's usually improving retention, increasing AOV through better bundling and upsells, and reallocating spend to higher-performing channels and creatives.
Yes — Shopify is our most common eCommerce platform. We also work with brands on WooCommerce, BigCommerce, and custom stacks. The platform matters less than getting the right financial data and reporting structure in place on top of it.
Yes. Return rate reduction comes from three places: better product-market fit signaling in your ads and listings, improved sizing/fit guides and product content, and smarter returns policy structuring. We've reduced return rates by 30–50% for apparel and home goods brands with these levers.
It's actually the best time. Building the right unit economics before you scale means you don't have to unlearn expensive habits later. Pre-profitable brands at $500K–$2M are often our fastest wins because the structural fixes compound as you grow.
Start with a free profit assessment — see exactly which unit economics levers will move your margin the most.